Back To Top
Yango Ride Sharing App
Enhancing usability and accessibility to create a seamless ride-hailing experience.
Enhancing usability and accessibility to create a seamless ride-hailing experience.
Project type: Product redesign
Role: Sole UX/UI Designer, supervised by Prof. Hamza Hamid, focused on improving usability and user experience.
Industry: Ride-sharing, Transportation
Tools: Figma, Figjam
Duration: 4 Months
Project type: Product redesign
Role: Sole UX/UI Designer, supervised by Prof. Hamza Hamid, focused on improving usability and user experience.
Industry: Ride-sharing, Transportation
Tools: Figma, Figjam
Duration: 4 Months
Jump to a Section
Project Overview
Project Overview
About
About
Yango is an international tech company that offers mobility and delivery services on a digital platform in 20+ countries in Africa, Latin America, Europe, and the Middle East. Yango’s super app for Android and iPhone users is available in English, French, Arabic, Spanish, Portuguese, and many other languages.
Yango is an international tech company that offers mobility and delivery services on a digital platform in 20+ countries in Africa, Latin America, Europe, and the Middle East. Yango’s super app for Android and iPhone users is available in English, French, Arabic, Spanish, Portuguese, and many other languages.
What is the
Problem?
What is the
Problem?
The Yango app struggles with inconsistent UI, a confusing map, a cluttered interface, location deactivation issues, cancellation challenges, and limited personalization—hindering navigation and user satisfaction. Additionally, the lack of driver information during booking is a major drawback.
The Yango app struggles with inconsistent UI, a confusing map, a cluttered interface, location deactivation issues, cancellation challenges, and limited personalization—hindering navigation and user satisfaction. Additionally, the lack of driver information during booking is a major drawback.
What is the
Goal?
What is the
Goal?
The goal of this UX redesign project is to enhance the overall usability, accessibility, and efficiency of the Yango ride-sharing app, addressing critical issues that currently hinder user satisfaction. The aim is to create a more seamless and enjoyable ride-hailing experience for users.
The goal of this UX redesign project is to enhance the overall usability, accessibility, and efficiency of the Yango ride-sharing app, addressing critical issues that currently hinder user satisfaction. The aim is to create a more seamless and enjoyable ride-hailing experience for users.
Lets Figure Out
Lets Figure Out
Solution
Solution
Consistent UI:
Audit and standardize design elements.
Ensure uniform button styles and color schemes.
Implement a consistent visual language.
Intuitive Map:
Redesign for clarity and simplicity.
Improve labeling and symbols.
Add tooltips for user guidance.
Streamlined Interface:
Redesign for reduced cognitive load.
Optimize element placement.
Establish a clear visual hierarchy.
Location Deactivation:
Provide clear notifications for location deactivation.
Assist drivers in locating users with deactivated location services.
Cancellation Improvement:
Redesign cancellation process with a clear pathway.
Add safeguards to prevent inadvertent cancellations.
Personalization:
Introduce personalized recommendations.
Enhance ride customization options.
Driver’s Info Visibility:
Display essential driver information during booking.
Provide a transparent overview of the driver's details
Consistent UI:
Audit and standardize design elements.
Ensure uniform button styles and color schemes.
Implement a consistent visual language.
Intuitive Map:
Redesign for clarity and simplicity.
Improve labeling and symbols.
Add tooltips for user guidance.
Streamlined Interface:
Redesign for reduced cognitive load.
Optimize element placement.
Establish a clear visual hierarchy.
Location Deactivation:
Provide clear notifications for location deactivation.
Assist drivers in locating users with deactivated location services.
Cancellation Improvement:
Redesign cancellation process with a clear pathway.
Add safeguards to prevent inadvertent cancellations.
Personalization:
Introduce personalized recommendations.
Enhance ride customization options.
Driver’s Info Visibility:
Display essential driver information during booking.
Provide a transparent overview of the driver's details
User Research
User Research
User Research aims to gain insights into user behavior, requirements and motivation through interviews, surveys etc.
Interview
Interview
Questions
Questions
- Can you describe your initial experience when you first started using the ride-sharing app?
- Were there any challenges or positive aspects during the onboarding process?
- Walk me through the process of booking a ride using the app. What aspects did you find easy or difficult?
- How do you decide on factors such as ride type, route preferences, or payment options when using the app?
- How easy is it for you to navigate through the app to find the information you need?
- Have you ever encountered difficulties in understanding the pricing, estimated time of arrival, or driver information?
- How do you feel about the communication and notifications provided by the app (e.g., driver arrival, estimated . time of arrival)?
- Have there been instances where you felt the need for more or less communication from the app?
- Can you share your experience with the payment process within the app? Is it clear and convenient?
- Have you ever encountered issues with billing or payment that you found challenging?
- On a scale from 1 to 10, how satisfied are you with the overall experience of using the ride-sharing app? What factors contribute to this rating?
- If there's one thing you could change or improve about the app, what would it be?
- Have you used other ride-sharing apps, and if so, how does your experience with this app compare to others?
- What specific features or aspects of this app do you find better or worse than its competitors?
- Can you suggest any features or improvements that you believe would enhance the overall user experience of the app?
- Are there any emerging trends or features in ride-sharing apps that you would like to see incorporated here?
- Can you describe your initial experience when you first started using the ride-sharing app?
- Were there any challenges or positive aspects during the onboarding process?
- Walk me through the process of booking a ride using the app. What aspects did you find easy or difficult?
- How do you decide on factors such as ride type, route preferences, or payment options when using the app?
- How easy is it for you to navigate through the app to find the information you need?
- Have you ever encountered difficulties in understanding the pricing, estimated time of arrival, or driver information?
- How do you feel about the communication and notifications provided by the app (e.g., driver arrival, estimated . time of arrival)?
- Have there been instances where you felt the need for more or less communication from the app?
- Can you share your experience with the payment process within the app? Is it clear and convenient?
- Have you ever encountered issues with billing or payment that you found challenging?
- On a scale from 1 to 10, how satisfied are you with the overall experience of using the ride-sharing app? What factors contribute to this rating?
- If there's one thing you could change or improve about the app, what would it be?
- Have you used other ride-sharing apps, and if so, how does your experience with this app compare to others?
- What specific features or aspects of this app do you find better or worse than its competitors?
- Can you suggest any features or improvements that you believe would enhance the overall user experience of the app?
- Are there any emerging trends or features in ride-sharing apps that you would like to see incorporated here?
Outcome
Outcome
Through my interviews with users I was able to empathize with users and point out the mentioned pain points which are mentioned above
What is the
Goal?
What is the
Goal?
The goal of this UX redesign project is to enhance the overall usability, accessibility, and efficiency of the Yango ride-sharing app, addressing critical issues that currently hinder user satisfaction. The aim is to create a more seamless and enjoyable ride-hailing experience for users.
The goal of this UX redesign project is to enhance the overall usability, accessibility, and efficiency of the Yango ride-sharing app, addressing critical issues that currently hinder user satisfaction. The aim is to create a more seamless and enjoyable ride-hailing experience for users.
Empathize
Empathize
Competitive Analysis
Competitive Analysis
Competitive Analysis through previously collected pain points.
Competitive Analysis through previously collected pain points.
SWOT
SWOT
Analysis of these Competing Ride Companies
Analysis of these Competing Ride Companies
DEFINE
DEFINE
IDEATE
IDEATE
Testing
Testing
Before Testing
Before Testing
The Yango app faced UX issues like inconsistent UI, a confusing map, a cluttered interface, unclear location deactivation, cancellation challenges, and missing driver details.
The Yango app faced UX issues like inconsistent UI, a confusing map, a cluttered interface, unclear location deactivation, cancellation challenges, and missing driver details.
User Testing
User Testing
We tested the app with new and existing users through usability sessions and surveys. Key tasks like booking, canceling, and navigation were evaluated to identify pain points
We tested the app with new and existing users through usability sessions and surveys. Key tasks like booking, canceling, and navigation were evaluated to identify pain points
After Testing (New Prototype):
After Testing (New Prototype):
Based on feedback, we improved UI consistency, map clarity, interface simplicity, location/cancellation flows, personalization, and added driver details. Users found the new version more intuitive and transparent.
Based on feedback, we improved UI consistency, map clarity, interface simplicity, location/cancellation flows, personalization, and added driver details. Users found the new version more intuitive and transparent.
Key Learnings:
Key Learnings:
Clearer navigation improves usability.
Visible driver details build trust.
Personalization enhances the experience.
Small UI inconsistencies impact user frustration
This reinforced the value of iterative, user-centered design.
Clearer navigation improves usability.
Visible driver details build trust.
Personalization enhances the experience.
Small UI inconsistencies impact user frustration
This reinforced the value of iterative, user-centered design.